More Physicians Gravitate Towards "Boutique/Concierge Medicine

Have you noticed more and more medical doctors on television and radio and not just on talk shows, but with introducing their own privately labelled products ,wellness centers and spas? Doctors have taken a page out of commercial marketing that was once considered taboo amongst many elite circles. But, today physicians are grabbing at the opportunity and the opening possibilities to take their practices into another stratosphere. Since the early 80's physicians began to see their autonomy seep from their grips as more DRGs and HMOs began to take command and control of a multi-billion dollar industry(the medical industrial complex), once known as their profession. Overlooked by health policy, managed care and rising liability costs, physicians have had to "re-invent" themselves and perhaps even the art of medicine. Medical doctors with a business degree were once rarely seen, and much more so were those who were marketing their books, their own pharmaceutical products and spas. Medical education even "shorted" doctors on these possibilities by releasing young doctors into the "wilds" of opening an hundred thousand dollar to million dollar practices with little business training and no real competitive edge against pharmaceutical or commercial health product makers. Today, physicians are setting a new standard by stepping "out-of-their-box" by braving the waters of holistic health and wellness.Just how does this open up vast opportunities for medical doctors? It gives them the wider exposure in areas such as commercial skin care product lines, weight loss products, energy drinks, and biomedical tech that is not only backed up with science , but gives them patent and proprietary rights. It is even conceivable to develop a exponential self-promoting design that can guarantee more financial security. In the "new era" of broad sweeping medical changes that are affecting healthcare in general , but medical doctors specifically; doctors are taking things into their own hands by in some instances taking only self pay patients, refusing medicaid or medicare and creating alliances with other allied health field professionals to broaden further their catchment in populations that they would have lost otherwise in traditional care medicine. This new "boutique medicine" idea allows doctors to even return to seeing private patients at the patients homes, office or on vacation, literally by the bedside or ocean front view. Certain treatment regimens not considered standard protocol because it doesn't follow the corporate model which often limits choices when it comes to privately labelled products is now not a problem. For physicians who are both inventive or creative in making their own products , it enhances their profitability margin. Many hospitals and HMOs are getting in on the act as well by either creating their own wellness and holistic care centers or hiring doctors who know these leading edge techniques. Physicians are seeking these opportunities more or less on their own as opposed to following a usual physician association . Physicians in "esthetic's"( plastic surgery, cosmetic dermatology and bariatrics/weight loss) medicine have always had their turf protected because of these near similar benefits. But, time is running our for adventurous doctors seeking to bend the dimensions of medicine . Physicians are now sort of the "last kids on the block" when it comes to these avenues. It would take the acceptance of a dual system to either compete or be accepted in an already for rigidly controlled system for "boutique" physicians to gain that control and freedom they once held. Too often there is always another agency telling doctors that they can do the "numbers" better than the clinicians and sit back and relax and just do their work. As more holitstic, natural, herbal, organic products become privately labelled they become more commercially readily available to medical doctors in their own offices. But, today's physicians need to step up their game to just "keep in the game!