More Physicians Gravitate Towards "Boutique/Concierge Medicine
Have you noticed more and more medical doctors on television and radio and not just on talk shows, but with introducing their own privately labelled products ,wellness centers and spas? Doctors have taken a page out of commercial marketing that was once considered taboo amongst many elite circles. But, today physicians are grabbing at the opportunity and the opening possibilities to take their practices into another stratosphere. Since the early 80's physicians began to see their autonomy seep from their grips as more DRGs and HMOs began to take command and control of a multi-billion dollar industry(the medical industrial complex), once known as their profession. Overlooked by health policy, managed care and rising liability costs, physicians have had to "re-invent" themselves and perhaps even the art of medicine. Medical doctors with a business degree were once rarely seen, and much more so were those who were marketing their books, their own pharmaceutical products a...