Is Coke The Real Thing?
The flurry of media outlets scurrying about with the headlines , press releases and t.v. commercials still fresh in mind of the public that Coca-Cola Company will be applying a new beverage advertisement policy. The new policy will affect the 35 percent of its business consumership made up of under twelve years of age in an attempt to reduce childhood obesity. Coke, which it is famously known as, promises to help reduce childhood obesity by ceasing all ads directed to kids below the age of 12 especially in locations they mostly utilize.Coke also promises to add calorie count labels on all products as well. This new policy also includes producing more low to zero calorie beverages, such as the "mini-can" and Zero Water. Coke even plans to help create activity and sports oriented programs for children in its policies. On the surface these all sound good and sound like a rather ambitious agenda for the multi-billion dollar super corporation to be undertaking. But, even with ...